Consumer Research Reports
Market research in Canada and USA
I write surveys the way I'd have a conversation: keeping questions clear, the flow natural, and the experience worth someone's time.
You won't find a wall of Likert scales in any of my surveys!
The industry has a data quality problem - panel fraud, disengaged respondents, and sample providers who can't clearly explain where their participants come from - and it quietly undermines a lot of research that looks credible on the surface. I'm deliberate about who I work with, prioritising vendors who take participant experience seriously and can be transparent about their sample.
Research reports all publicly available on Flipp’s Corp website.
In Flipp’s annual Grocery Report, I assessed how American shoppers approach their planning and purchase decisions for groceries and household essentials.
We surveyed 3,000 household shoppers, and data was available at the store-level (e.g. shop at Walmart) to support our Sales teams with conversations with Flipp’s retail clients.
For 6 years, I ran Flipp’s proprietary Flyer Readership study, tracking how Canadian shoppers use flyers in their shopping routines.
We surveyed 4,200 household shoppers - large enough to cut by province and give teams reliable data without needing to weight it.
