MARKET RESEARCH & THOUGHT LEADERSHIP
Turning research into a market point of view
Leading primary research into shopper and retail trends, turning the findings into thought leadership for the retail industry
Market research · Survey design · Quantitative analysis · Shopper behaviour · Trend research.
From market question to industry insight
My thought leadership research explores emerging questions in retail and shopper behaviour. I identify topics where original research can add something useful, shape the questions worth exploring, and lead the research from study design through analysis and interpretation.
A key part of the work is finding what is genuinely interesting in the data and turning it into a clear story without losing the nuance of the evidence. I work with Marketing to translate the findings into reports and industry content, as well as research used in senior leadership presentations.
Select works
Publicly available on Flipp Corp site.
The annual State of Grocery report was a deep dive into shoppers grocery routine: from writing the list, to comparing prices in a store.
Reports were created for Canada and the US.
For 6 years, I ran Flipp’s proprietary Flyer Readership study, tracking how Canadian shoppers use flyers in their shopping routines.
I surveyed 4,200 household shoppers - large enough to cut by province and give teams reliable data without needing to weight it.
Reports were created for Canada and the US.